Content Specialist

Location US-PA-Bala Cynwyd
Job ID 2020-1816

Overview

At Connect America, we help save lives. Our medical alert systems offer consumers one-button access to emergency assistance and we deliver remote patient monitoring and medication management solutions that allow patients to better manage their health from home.

 

Connect America is the largest independent provider of medical alert systems in North America, offering a range of at-home or on-the-go solutions. Additionally, we provide connected health solutions, including medical alert systems, remote patient monitoring and medication management, to hospitals, home healthcare agencies, insurance payers and healthcare professionals nationwide.

 

We have an award winning customer service team, including a Best Service Award from Today’s Caregiver from 2019. Our healthcare division has awards for Top Ten Home Healthcare Solutions Provider for two years in a row as well as

Connect America has been named to Philly Happening’s Best Place to Work list for the past two years. We listen to our customers to determine the safest solution for their needs. We treat all customers and team members ethically and respectfully, creating relationships built on trust. We work as positive team members, developing customer solutions in a collaborative manner. We know that customers and team members are counting on us to contribute, we deliver what’s expected from us!

 

Connect America is headquartered close to the city of Philadelphia, in Bala Cynwyd, PA. Learn more at www.connectamerica.com.

 

Purpose

The purpose of the Content Specialist role is to develop content related to connected health solutions specifically for our healthcare audiences. The ideal content specialist possesses the ability to shift their voice for varying industries and has a knack for understanding the necessary messaging, voice and tone each unique strategy requires. They must be able to grasp the ideal language and lexicon for each particular audience and execute this voice throughout all aspects of the campaign: from crafting social media posts and paid advertising copy to writing content for web, print and email campaigns. They must also fully understand the mechanics of language, including style, grammar, syntax and editing. Candidates must have a proven track record for delivering quality content on healthcare-related topics and digital experiences.

Responsibilities

  • Work with the product, sales and marketing teams to create content for our healthcare audience on landing pages, email campaigns and conference materials
  • Development of content for proposals and presentations to our healthcare partners
  • Manage calendar and production of social media posts and editorial content
  • Internal brand messaging and sales scripts
  • Editing of copy and materials that get emailed and sent out to consumers and partners
  • Content for all digital advertising
  • Content for all print media
  • Researching content concepts that are healthcare related

Qualifications

  • Bachelor’s degree or equivalent experience
  • Writing and content samples
  • Healthcare marketing experience
  • Proficient with AP Style Guide
  • Brand messaging experience
  • Flexibility and eagerness to learn and use new and emerging technologies
  • Knowledge of Adobe Creative Suite is a plus
  • Knowledge of WordPress or other CMS systems a plus

All candidates must successfully pass drug and criminal background checks and we participate in the E-Verify program in our hiring practices to achieve a lawful workforce. Connect America is a drug-free workplace and an Equal Opportunity Employer

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